The Danner philosophy is simply that the expert is the toughest customer to satisfy. When a product fails to meet their expectations, they simply will not use it. Danner's sole aim is to satisfy the footwear needs of experts in the industry whether they’re in the Police or the Military, hunters or outdoor enthusiasts. Danner does this by putting more into their product with a view to exceeding expectations of the wearer. In a word Danner overbuilds, overbuilding improves performance, overbuilding shows value, overbuilding separates their brand in an overcrowded marketplace and sets the tone for their entire company. This focused commitment has allowed their brand to accomplish what few can claim, instead of simply being viewed as a product, the Danner name today serves as a badge of self-expression for those at the top of their vocation, whatever field that may be.