25 March 2019

Bushnell Product Relaunch!

three new hunting optic lines designed to provide clarity in any condition.

Leading American optics brand Bushnell have re-launched the iconic brand with three new hunting optic lines - Prime, Nitro and Forge - engineered to provide clarity in any condition. 


Engineered in the United States and available in the UK via Edgar Brothers, the optics are built with premium components, exclusive technologies and the most sought-after features in the industry today, Prime, Nitro and Forge riflescopes, binoculars and spotting scopes set a new standard for performance in low-light and adverse conditions.


It’s a new day at Bushnell,said Matt Rice, Brand Manager.These three new lines encompass more than 100 new SKUs with industry-leading technologies that focus on the singular promise of bringing our consumers the very best view possible under any condition imaginable. Starting off with Prime and leading up to the highest level of performance with the Forge, these binoculars, riflescopes and spotting scopes will beat the competition when it matters most—in the field when everything is on the line.


All of the new optics feature Bushnell’s exclusive EXO Barrier external lens coating. Added at the end of the coating process, EXO Barrier molecularly bonds to the lens and fills the microscopic pores in the glass. It is, quite simply, the best protective lens coating technology Bushnell has ever developed. The result is an ultra-slick coating that repels water, oil, fog, dust and debris. And it is built to last. The bonded coating will not fade with the passage of time or normal wear and tear.


Bushnell has always been at the forefront of quality and value, and Prime binoculars, riflescopes, spotting scopes and rangefinders are the next step in the evolution. With six binocular and riflescope configurations to cover every viewing scenario, Prime optics are fully multi-coated and waterproof, offering crisp, bright images in every environment. 


Bushnell’s new Nitro binoculars and spotting scopes are built to deliver even more with ED Prime Glass lenses that deliver true-to-life colour. Plus, the proprietary EXO Barrier lens coating and rubber armour housing protect the binoculars from just about anything hunters could ever encounter. Nitro riflescopes are available in five configurations with a total of 35 reticle and colour options. They are also built to withstand every environment. The fully multi-coated optics deliver bright, high-contrast images with minimal eyestrain. Nitro laser rangefinders are next-level, with a range extending to one mile and beyond. Forged polymer armour housings and EXO Barrier protective coatings on the lenses ensure that Nitro laser rangefinders perform, rain or shine.


Bushnell’s Forge line of riflescopes, spotting scopes and binoculars are built with the most exacting specifications to ensure nothing is missed, literally. Every element in the optical path features the very best coatings Bushnell has to offer. The brightness, resolution and colour produced by Forge are the best in class. It’s as simple as that. Forge riflescopes provide every feature hunters and shooters have asked for—from exposed, locking zero-stop turrets and first- and second-focal-plane models, to ballistic reticles and perfectly-positioned, adjustable-height magnification change levers.

For more information click here to visit our Bushnell page.