20 February 2019

Edgar Brothers’ internal restructure sees exciting changes to senior leadership team

Cheshire-based distributor Edgar Brothers has completed an internal restructure, promoting finance director Ian Gordon to become its new managing director as well as making other significant changes to its senior leadership team.

Succeeding Derek Edgar, who has stepped down after 17 years as managing director, Mr Gordon is looking forward to driving the company forward under its revised structure. His initial focus is on expanding the e-commerce side of the business and consolidating the company’s existing brand portfolio.

Mr Gordon, who joined the company in September 2015, commented: “Having spent three years as Edgar Brothers’ finance director and with over 30 years of experience in various finance and commercial roles outside the firearms trade, I bring a different skillset to the table. I feel my strong financial acumen will significantly contribute to helping successfully lead Edgar Brothers into the future.”

Mr Edgar will still retain an interest in the family business as a shareholder and leaves on a high. Under his stewardship, 2017 was the firm’s most successful year in history. “After working for the company for over 33 years, I’m extremely proud of what we have been able to achieve and keen to understand and see what the future holds for the business,“ he said.

After 11 years at Edgar Brothers, Lisa Riley has also decided to pursue a new challenge and has resigned from her position as shooting sports sales and marketing director.

Consequently, Mike Roberts has been appointed shooting sports divisional sales manager, assuming the responsibilities covered by Mrs Riley previously, and will report directly to overall sales director Mike Newman. Mr Roberts was recruited three years ago due to his personal profile and reputation within the shooting industry and his wealth of product knowledge.

Jonathan Bradley has been promoted to financial controller and the marketing department is now headed up by Richard Farrimond in his role as the new head of marketing and e-Commerce.

Mr Gordon added: “Certainly, e-commerce is one side of the business we will be much more focussed on going forward. We’re really going to start pushing it. We will be looking at new opportunities and new brands right away. It’s currently on a smaller scale than our shooting sports and police and military divisions, but we are exciting about the prospects for growth in this area.

“Overall, we have the right structure and a strong leadership team in place to drive the business forward and we can look forward to a bright future.”